Digital Marketing Executive - Leeds (LS)

Sales, Marketing & Procurement
Ref: 338 Date Posted: Thursday 04 Aug 2022
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Optimum Recruitment Group are proud to be working exclusively with this fantastic growth business based in Leeds City Centre who are looking to appoint a new Digital Marketing Executive to the team.

Working as the Digital Marketing Executive you will assist with the implementation of the digital marketing strategy to achieve agreed targets and key performance indicators. You will keep up to date with new digital marketing techniques and contribute to the long-term development of the digital marketing strategy.

You must have a good understanding of SEO and PPC, with experience using Website CMS (Content Management Systems), managing and growing a Social Media presence (Facebook, Twitter, Google+ etc.), running Email Campaigns and have good Copywriting skills.

Your duties and responsibilities would be:

  • Update the website in line with the content management programme.
  • Ensure the website is fully optimised for search engines (SEO) and identify suitable websites to build referral links.
  • Monitor, report and analyse results to improve performance, using tools such as Google analytics.
  • Manage the product management and pricing marketing tools.
  • Create and monitor Pay Per Click (PPC) campaigns.
  • Manage the affiliate networks via the external marketing agency.
  • Coordinate all social media channels (Facebook, Twitter, Google+ etc.) in a consistent ‘on brand’ voice.
  • Increase the number of followers, ‘likes’ and audiences for the digital marketing and social media outputs.
  • Use CRM Email Software (Dynamics/Click Dimensions) to communicate to the marketing lists.
  • Manage customer databases, updating new information and ensuring all records are kept up to date.
  • Manage online marketing campaigns.
  • Arrange online customer surveys and collate and analyse responses.
  • Assist with organising client events and new launches.
  • Assist with the production of awards submissions.
  • Monitor the success of campaigns by collecting responses and redemption figures and producing appropriate reports.

Do you have the following skills and experiences? If so, we want to hear from you.

  • You must have previous digital marketing experience.
  • Previous experience of working with Website Content Management Systems (CMS).
  • A good understanding of how Search Engine Optimisation (SEO) works and Pay Per Click (PPC) methodology.
  • Practical experience of managing Pay Per Click (PPC) campaigns, managing corporate websites and email software platforms.
  • Good experience of writing Press Releases.
  • Experience of managing and growing social media platforms.
  • The ability to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

Salary up to c£30,000 plus benefits depending on skills and experience.